During Childhood Cancer Awareness Month this September, guests at Urban Air Adventure Parks nationwide can help kids with blood cancer by purchasing a pair of socks.
The annual Sock it to Cancer campaign will run at participating locations from September 1–30, 2025. During this time, $0.25 from every pair of socks sold will benefit Blood Cancer United’s (formerly The Leukemia & Lymphoma Society) Dare to Dream Project. This project provides direct support resources to pediatric blood cancer patients and their families and funds critical pediatric blood cancer research.
For families like the Oviedo’s, support from Blood Cancer United was critical in navigating their daughter’s blood cancer diagnosis. In January 2024, just after her second birthday, Perry was diagnosed with B-cell acute lymphoblastic leukemia (ALL). Now one year into treatment, she continues to inspire everyone around her with her bright smile and determination—and recently celebrated a milestone: her very first dance class.
“There are really no words for how fortunate we feel to have such a strong support system. Just so much gratitude for the community that got us here. Cannot say it enough—thank you for loving us!” — The Oviedo Family
Sock it to Cancer is an annual, flagship program of the Unleashed Brands Foundation that empowers supporters to raise awareness and show their solidarity for kids with blood cancer by purchasing and wearing specially designed socks.
Every pair of socks sold during September will help create more milestones for kids like Perry: first bounces on a trampoline, first twirls, first tastes of a normal childhood - reminders that life after diagnosis is possible, and dreams are worth supporting.
About the Unleashed Brands Foundation
Established in 2023, Unleashed Brands Foundation aims to empower at-risk youth and provides them with the resources needed to successfully transition to adulthood through education, financial support, and in-person volunteerism. Having supported youth and youth-focused charities since 2011, Unleashed Brands remains invested in helping kids learn, play and grow and achieve greatness. To learn more about Unleashed Brands Foundation's work and how it transforms lives, please visit InvestInKids.org.
About Unleashed Brands
Unleashed Brands currently includes portfolio brands Urban Air Adventure Park, The Little Gym, Sylvan Learning, Snapology, XP League, Class 101, Premier Martial Arts and Water Wings Swim School. The platform was founded to curate and grow a portfolio of the most innovative and profitable franchise brands that help kids learn, play, and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform for scaling businesses focused on serving families. Its mission is to impact the lives of every child by providing fun, engaging, and inspiring experiences that help them reach their full potential. For more information, visit UnleashedBrands.com.
About Blood Cancer United®
Blood Cancer United® (formerly The Leukemia & Lymphoma Society) is the largest global nonprofit focused on blood cancer patient support, research, and advocacy. The organization’s mission is to cure blood cancer and improve the quality of life of all patients and their families. To achieve it, Blood Cancer United brings together a community of people—patients and their families, volunteers, healthcare providers, scientists, staff, partners, fundraisers, and philanthropists—who believe all blood cancer patients deserve longer, fuller lives.
Since the organization’s founding in 1949, it has consistently evolved to better serve people affected by all 100-plus types of blood cancers—including leukemia, lymphoma, myeloma, myelodysplastic syndromes, and myeloproliferative neoplasms.
Blood Cancer United offers free, trustworthy resources, personalized support, and community for anyone affected by blood cancer. The organization has invested more than $1.8 billion in clinical research, which continues to increase survival rates. Blood Cancer United advocates nationally and locally for more accessible and affordable healthcare for all patients.
For support and to learn more, visit www.BloodCancerUnited.org. Patients can contact blood cancer information specialists at (800) 955-4572, Monday through Friday, 9 a.m. to 9 p.m. ET. Connect with the organization on Facebook, X, Instagram, LinkedIn and TikTok.
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