Blood Cancer United Brand Center

Welcome! Find approved resources, logos, guidelines, and media materials to accurately represent Blood Cancer United and its programs.

Our brand is more than our logo.

Now you can use these official, legally approved assets to communicate in a consistent and meaningful way. Download logos, writing guidelines, and other assets for our programs and fundraisers. Help us reach more people with blood cancer to provide more support, more breakthroughs, and more life.

Quick reference

Correct Organization Name: Blood Cancer United
Description: Blood Cancer United is a nonprofit organization dedicated to improving the lives of people affected by blood cancer through support, research, advocacy, and community. Full boilerplate language available in the Writing Guide below.
Website: BloodCancerUnited.org
Media contact: [email protected]

Blood Cancer United at a glance

Founded in 1949
Mission statement: Cure blood cancer and improve the quality of life of all patients and their families
$2B+ provided in patient financial assistance
$2B+ invested in blood cancer research
25K active online volunteer advocates
80% of therapies approved by the FDA since 2017 were developed with support from Blood Cancer United

Brand and editorial guidance

Correct name: Blood Cancer United®
Former name: The Leukemia & Lymphoma Society
Suggested first reference: Blood Cancer United® — formerly The Leukemia & Lymphoma Society
Suggested second reference: Blood Cancer United
Do not use: BCU or any other abbreviation.

Download Writing Guide Download Media Guide

Blood Cancer United brand assets

These assets and guidelines are approved for use in describing and promoting Blood Cancer United. Thank you for your support!

Please review and accept the Brand Asset License Agreement before accessing the asset library.

Download the Blood Cancer United logo

Download will contain: logo (3 variations) and brand guidelines

Download logos (PNG)

Programs and events

Light The Night

Light The Night is an evening event that unites nearly 100 communities nationwide around a shared purpose: to bring light to the darkness of cancer.

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Team In Training

Our athletic events provide world-class physical challenges and life-changing impact.

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Dare to Dream

The Dare to Dream Project® powers innovative research, safer treatments, support services, and advocacy—for kids.

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Big Climb

Big Climb challenges communities to literally step up—scaling the stairs of iconic skyscrapers and landmark stadiums across the country—to take cancer down.

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Student Visionaries of the Year

Student Visionaries of the Year is a philanthropic leadership development program for high school students who share our vision: a world without blood cancer.

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Visionaries of the Year

Visionaries of the Year brings together bold leaders who turn passion into purpose, inspiring their networks and driving meaningful change for people affected by blood cancer.

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